ATL Automotive: Every Brand They Sell & the Group Behind It

Jamaica's largest automotive dealer and its parent company, the Stewart family-owned ATL Group.

ATL Automotive is Jamaica's premier multi-franchise dealership, representing some of the world's most recognised vehicle brands. It is part of the ATL Group, a diversified conglomerate owned by the Stewart family and rooted in the legacy of the late Gordon "Butch" Stewart. With around 8 locations island-wide and a growing portfolio of brands: from German prestige to Chinese market newcomers: ATL Automotive serves buyers across all market segments.

The ATL Group: Owner & Heritage

ATL Automotive is a division of the ATL Group (Appliance Traders Limited), a family-owned conglomerate established by the late Gordon "Butch" Stewart, who is also credited as the founder of the Sandals Resorts chain. Today, the ATL Group is led by executive chairman Adam Stewart. Beyond automotive, the ATL Group encompasses Appliance Traders (a leading retailer of appliances and electronics) and the Jamaica Observer newspaper. This diversified structure underscores ATL Group's significance in Jamaica's business landscape.

Premium German Franchises: Audi, BMW & Porsche

ATL Automotive is the authorised dealer for three of Germany's most prestigious automotive brands: Audi, BMW, and Porsche. These franchises position ATL as the go-to partner for buyers seeking premium engineering, performance, and luxury. Models like the 2024 BMW X3 (a segment-leading SUV) and the 2024 Porsche Cayenne exemplify the calibre of vehicles available through ATL's showrooms.

Mainstream & Value Asian Brands: Honda, Kia & Volkswagen

ATL Automotive also represents Honda, Kia, and Volkswagen, extending its reach into the mainstream and value-conscious segments. The 2024 Honda CR-V is a prime example of the reliable, family-focused vehicles available, combining proven durability with modern comfort and safety features. This brand mix ensures ATL can serve buyers across diverse budgets and preferences.

The Chinese Brand Surge: BYD, MG, Foton, Jaecoo & Omoda

ATL Automotive has positioned itself at the forefront of Jamaica's embrace of Chinese automotive brands. Its franchise roster includes BYD (the world's leading EV and battery maker), MG (known for affordability and modern design), Foton (a heavyweight in commercial and utility vehicles), Jaecoo (an emerging sub-brand targeting young, tech-savvy buyers), and Omoda (Chery's premium lifestyle marque). Models such as the 2024 BYD Seal (a sleek electric sedan) and the 2025 Foton Tunland G7 4x4 (a capable work truck) showcase the diversity of ATL's Chinese-brand offering. This portfolio reflects a broader market trend: Chinese brands are no longer confined to a single dealer. Instead, they are distributed across ATL Automotive, Stewart's Automotive (which sells GWM), Tyre Warehouse (Jetour, Riddara, Rely, Vanche), and Changan Jamaica (Changan and Deepal).

Services & Extended Support: Finance, Warranty & Parts

ATL Automotive extends well beyond vehicle sales. The dealership offers ATL Automotive Finance (in-house financing solutions), comprehensive service centres across its 8 island locations, original parts availability, and the 3Plus extended-warranty programme: an added layer of protection for buyers seeking peace of mind. These services are coordinated through franchised dealers, ensuring quality and consistency.

Network & Locations

With approximately 8 locations across Jamaica: including major hubs in Kingston, Montego Bay, and Ocho Rios: ATL Automotive ensures accessibility for island-wide customers. This geographic footprint allows buyers to visit showrooms, access service facilities, and obtain parts and warranty support conveniently.

The bottom line

As an ATL Automotive buyer, you benefit from the reputation and resources of a major dealer backed by the ATL Group. Parts availability, service, and warranty claims are handled through ATL's franchised network: meaning you can expect consistent quality and genuine components. Finance options through ATL Automotive Finance and the 3Plus extended-warranty programme offer additional flexibility and long-term protection. Whether you're buying a premium Porsche, a family Honda CR-V, or a cutting-edge BYD Seal, the same professional infrastructure supports your ownership experience.

Frequently asked questions

What brands does ATL Automotive sell in Jamaica?

ATL Automotive is the authorised dealer for 11 brands: Audi, BMW, Porsche, Honda, Kia, Volkswagen, BYD, MG, Foton, Jaecoo, and Omoda. This mix spans German prestige vehicles, mainstream Asian brands, and emerging Chinese marques.

Who owns ATL Automotive?

ATL Automotive is a division of the ATL Group (Appliance Traders Limited), which is owned by Jamaica's Stewart family. The ATL Group was founded by the late Gordon "Butch" Stewart and is currently led by executive chairman Adam Stewart.

Where can I find ATL Automotive service centres in Jamaica?

ATL Automotive operates approximately 8 locations across Jamaica, including Kingston, Montego Bay, and Ocho Rios. All locations offer service, parts, and extended-warranty support through the 3Plus programme.